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Functional Areas

Marketing: Detecting Value

We believe the focus should be on detecting what offers value for your targeted customers and develop a value proposition that is truly convincing.  We first look at required outcomes before product features; it implies an intense customer focus.  When we know what the required outcome is, we can try to establish a complete product and/or service offering to achieve that.  

Quantification of market potential is important to guide your investment in each segment / solution combination.

The better you know your buying personae, the better you can tie your message and your communication channel to these audiences.

Our expertise does not include the Publicity-part.

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Sales: Know your Prospect and his markets

After Marketing has determined the Customer segments and their potential, Sales executes its sales plan. We can help with the preparation of the budget and its actualizations, help you develop better sales conversation scripts per segment, and help train your sales force. Sales people need to have knowledge of the markets in which their clients and prospects operate, knowledge of our own product and service offerings and thirdly of the Art of Selling.

It helps to set up a procedure in which market intelligence is captured on a wide scale and transformed in market intelligence. One could use of the framework of the 5 P´s of Porter. Always asking: ”What info would drive better decisions that have a true impact?”

Coaching your sales force can be a topic and giving them the support they need so they can run with the minimum possible distractions, like for instance the obligation to maintain a CRM to the nth degree. 

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Unlocking Logistics Excellence

The scope of logistics management involves warehousing, inventory control, order processing including picking, dispatch, transportation and distribution all integrated in a network of facilities. We also have extensive experience in sea transport and agency issues.

We have successfully helped clients to outsource their warehousing and distribution, simulating the required warehousing capacity given different forms of operating. In the same way we have optimized distribution and transport. The same we can do for your in-house operations, evaluate thoroughly and make concrete recommendations how to improve.

Although the number of possible topics in logistics is endless, contact us with your specific issue and we see if we can match you with the right talent of our consultants to help you resolve it.

A number of possible topics you find here:

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Human Resource Solutions

At the heart of every successful company lies its human talent. Recognizing and nurturing individual abilities within the collective effort leads to better results and enhances talent retention. 

We can help you with a variety of issues, ranging from calculating required capacity, developing HR-specific indicators, doing a tailored work climate survey, address causes of staff-turnover, better recruitment process, supervisor coaching in a variety of themes like giving feedback, one-on-ones, delegation etc.

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Data Analysis and KPIs

We like to start asking questions like: “What makes a product and/or service truly effective from a customer´s point of view”. This can be your final customer, your distributor and your internal client. Next: “How could you measure this”. Then we ask how you could measure efficiency, i.e. deliver what the customer values as effective in the most cost-efficient way. 

The idea is not to just create a report that then gathers dust, but rather to create relevant information and action-criteria, so that our clients focus on the real issues and act as pro-actively as possible to meet customer expectations.

What is being measured, gets the attention. But it is also important that we restrict the number of items we do measure; it is the same as with priorities: if you have hundreds, you basically have none. Scorecards help.

In our team we also have a specialist in data analysis at a large scale, like for instance in Retail POS data.

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Creativity and Vision

As Eye-Openers, we embrace the power of fresh perspectives and forward thinking. While this isn’t a specific service offering, it’s woven into our ethos.

Let’s explore how vision and creativity play a pivotal role:

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Click on each phrase to see more detail:

MARKETING

Let us help you visualize as clear as possible your customer segments,  to create value they want and to identify them efficiently.

SALES

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UNLOCKING LOGISTICS EXCELLENCE

When the topic of your interest is not listed, give us a call so we can explore if we can be of help.

HUMAN RESOURCES SOLUTIONS

Let us help you optimize your human resource practices for asting success!

DATA ANALYSIS AND KEY PERFORMANCE INDICATORS

Let's harness data for informed success!

CREATIVITY AND VISION: INSPIRING A BETTER FUTURE

Remember, vision isn’t just about seeing—it’s about creating what we see. Let’s shape a brighter future together!